Limited Edition

Movie totem

Designed by 2 Chainz, the “Red Clay” Limited Edition VHS provides exclusive, early access to the film, soundtrack, and to additional content before its release to streaming. Each totem is embedded with NFC Tap technology. Owners can access a secure, non-shareable digital experience that can only be accessed by owning the VHS. Limited to 250. Ships Mid September.

Inspired by 2 Chainz’s life journey, "Red Clay" tells the story of Nook, a conflicted teenager navigating the challenging terrains of adolescence amidst his mother's crippling drug addiction. In a bid to overcome their dire circumstances, Nook makes a fateful decision that marks the sacrifice of his child-like imaginative nature for pragmatic tactics for survival and the preservation of his family. This short film explores themes of loyalty, sacrifice, the desperate choices one can make in the pursuit of redemption, and ambition as the faint driving force amidst life’s unwavering chaos.